Industry Association

Welcome back,

In this segment we will briefly discuss a variety of a Industry associations. Highlighting their purpose and motivation as it pertains to elements of the music business. However, one should keep in mind "...there are over 86,000 registered trade and professional associations whose primary purpose is to work together on a common interest" (DeGilio, 2011). So it highly unlikely that we can cover each and every pertinent one. Non-the-less, we have listed (and outlined) four key organizations imperative to those looking to succeed in this field.

Recording Industry Association of America: http://www.riaa.com/

Is a trade organization that promotes the creative and financial livelihood of the major music companies. "RIAA® members create, manufacture and/or distribute approximately 85% of all legitimate recorded music produced and sold in the United States" (www.RIAA.com).

American Advertising Federation: http://www.aaf.org/

This federation ulitmately protects and promotes the well-being of advertising. Some of their key attributes (as detailed on their website) include...

* Bringing members together to yield creative business solutions.
* Educating members on the latest trends in technology, creativity and marketing.
* Promotes diversity in advertising by encouraging the recruitment of people of
diverse cultures.

For further insight into the companies benifits refer to their web page. (www.aaf.org)

Motion Picture of Association of America: http://www.mpaa.org/

According to its website it is at the forefront of assisting the film industry through one of its most
turbulant periods to date. "While the advent of the digital era created extraordinary new opportunities for delivering movies to consumers, it also give rise to the most serious threat to the industry's continued health - online copyright theft"(www.mpaa.org).

Public Relations Society of America: http://www.prsa.org/

"...is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field" (www.prsa.org).

Inevitably each of these organizations will have an affect on the way www.MusicCasting.com operates, from handling promotions to aiding talent. The association that may be dealt with the most is the RIAA. With the core focus of the company being ~music~ it will be imparative that the site work closely with the RIAA for the benefit of those employing the service.

Unfortunately, membership is only "open to legitimate record companies with main offices in the United States that are engaged in the production and sale, under their own brand label, of recordings of performances for home use" (www.riaa.com). However, many of our promotions are geared toward music and the distribution of it.

Many of the initiatives the company champions also align with the ideology of www.MusicCasting.com. Their attempts to combat piracy continue to allow legal online services to profit. They are also huge advocates of taking legal action against rogue companies. A more recent tool employed the company with the use of the FBI seal... This was intially brought to our attention via the "JMiller Entertainment Blog" (available here...http://jasminedmiller.blogspot.com/2011/11/recording-industry-association-of.html) However, for more information on this and other music related legal issues visit (www.riaa.com)