Distribution For The Indie Artist

In this the installment we take a look at two of the most popular distribution companies available to the independent artists. With the help of these companies individuals can begin to level the field in ways few people ever imagined possible previously. Essentially, through these avenues musicians are given the opportunity to eliminate the need for traditional record labels. While these sights do little to actually promote the artist (without additional fees), they do help to minimize the fees normally associated with the process of distribution.

CD Baby (www.cdbaby.com) has solidified itself as a leader in both physical and digital distribution. The company, which was established in Portland, Oregon carries the moniker of “the biggest little record store in the world”. The company, which was established by artists for artists, was established in 1997. However, the company received a massive boost in popularity when it was acquired by Disc-Makers in 2008.

Through use of the site, users can set up an account and customize a profile. Not only does the company provide a dedicated page but it also aids the user the cumbersome process of placing it in others sites digital catalog. This includes but (is not limited to) Rhapsody, Napster and iTunes.

Another emerging force in the field is the company Reverb-Nation. With over 3 million register users, the company has become extremely popular with both males and females between the ages of 25 and 44. According to Quantcast.com (a website devoted to finding statistics of the other websites) Reverb-Nation is also highly favored amongst African Americans.

While both companies provide a similar service there are two distinct differences, their cost and interfaces. With Reverb-Nation, the company serves as its own platform (social network) and is free to sign up and begins distribution of your digital content immediately. However CD Baby allows for both digital and physical distribution with an added 35-dollar start up fee for each CD. Either way, both companies are invaluable tools in the conquest of independency for an artist.